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Joost de Valk

Joost is an internet entrepreneur from Wijchen, the Netherlands. He is the founder of Yoast, and married to Marieke, Yoast's head of Strategy and its former CEO. Marieke and Joost have 4 kids together.

Social & Schema images: naming considerations

Image showing torn promotional flyers

I’ve been playing a lot with Schema and Social images recently and one thing has become clear: we need better naming of these images and we should probably improve the Schema.org image standards a bit. In this post I want…

Optimize crawling, for the environment

Search engines rely on spiders / bots to crawl the web and find (new) content. Every time they find a URL, they crawl it and if it’s interesting to them, they’ll keep crawling it basically forever. The bigger your site,…

WordPress’ market share is shrinking

There’s no more denying it: if you look at W3Techs CMS market share numbers, WordPress’ market share is shrinking, losing 0.4% market share since February. I don’t like to be or sound alarmist, so when I first noticed these numbers,…

Transitioning to a new role at Yoast

At the end of this month, I will transition to a different role at Yoast. No, I will not leave Yoast. But, I am going to pursue some other dreams outside of Yoast. It’s time to spread my wings! Let me explain a…

Elementor: WordPress’ secret growth driver?

Is Elementor the secret behind WordPress’ growth in the last years? We know from my CMS market share analysis that WordPress has been growing fast. Could it be that a lot of that growth is actually caused by Elementor’s popularity?…

Yoast joins Newfold

Today we announced that Yoast will join Newfold Digital. Marieke and myself, as well as Omar, Chaya and Thijs have sold our shares. We will, however, all remain in our current roles, as will all of team Yoast. Why this…

How to better organize your screenshots on MacOS

MacOS has great built-in screenshot functionality. The problem is that, by default, it saves screenshots to your Desktop, which in my case turned my Desktop into a mess. I fixed this a while ago and today realized that this wasn’t…

Building a trusted web, step 1.

One of the biggest long-term trust problems of the web is reliably figuring out who published something first. Who was first has deep implications for ownership, and for areas like citation and (Google) news rankings. Today we have submitted an…

How to get week numbers in your Mac menu bar

Menu bar with the week number in the time and date

This post explains how to get the week number in your Mac’s menu bar. Simple enough, right? At some point, as you start planning ahead in basically anything, you’ll run into “week numbers”. Week numbers are weird in that they’re…