Google’s robots changes, the web & the law
Should Google be allowed to make changes to how meta robots work on its own?
Traveling to Peru
At the end of April, beginning of May, 2019, Marieke and I visited Peru with our kids. The main reason for going to Peru was to attend the wedding of two of our friends Jessie & Jorge. These friends also happen to own a travel agency that specializes in travel to Peru, and helped us … Read more
(Why) I’m stepping down from my WordPress marketing role
I’m going to step away from my role as Marketing Lead. I consider this mostly a personal failure, both in correctly setting and getting expectations and in fitting into another type of organization. Matt and I have talked this through and there are no hard feelings on either side whatsoever. At the same time I’m … Read more
Marketing WordPress – first steps
I’ve had the question a few times now of what I’ve been up to since I got appointed lead marketing for WordPress. The first few weeks have been busy, but very interesting. The marketing team is doing a lot of things. I won’t go over all of them here, but wanted to show some of … Read more
Stepping “down” at Yoast
Today we’ve announced that Marieke is the new CEO at Yoast, and I’m stepping down. With me recently stepping up as Marketing & Communications Lead for WordPress, this made a lot of sense. In many ways, Marieke was already the acting CEO at Yoast. While this step makes a lot of sense to us, it … Read more
Leading marketing & communication for WordPress
Last week I was appointed Marketing & Communications Lead of WordPress. I think WordPress is one of the most essential platforms on the web and I’m really proud to be able to do my part for it. I have been in the WordPress community for well over a decade now. In that time I’ve done … Read more
Karen Sparck Jones
“Computing is too important to be left to men.” I had never heard of Karen Sparck Jones before, I’m thankful I have now: We have a team of linguists / developers at Yoast, looks like we owe her a great deal.
Democratizing publishing
Matt blogged, in response to a question asked at WordCamp US: what does “democratizing publishing” mean to you? His answer: … the mission of “Democratize Publishing” to me means that people of all backgrounds, interests, and abilities should be able to access Free-as-in-speech software that empowers them to express themselves on the open web and … Read more
After WCUS: WordPress & Gutenberg FAQ
I just came back from WordCamp US in Nashville, which was awesome. In this post I want to address some of the questions I’ve had a couple of times. So here we go: Have more questions for me? Drop them in the comments, I’ll answer them there!
WordPress 5.0 needs a different timeline
I think WordPress 5.0 should be delayed to January. In this post I explain why.
Gutenberg and Yoast SEO
I’m typing this as I sit in Track 1 of WordCamp Europe in Paris. Matt Mullenweg just announced Gutenberg as a plugin is available, so I installed it on here and am writing this post in it. Gutenberg is a radical rethinking of the post screen and that means we at Yoast have to rethink … Read more
Blogging about not SEO
I’ve been wanting to do this for a while: blogging for fun, on a domain separate from Yoast.com. Blogging about stuff I do outside of Yoast, which, surprisingly to some people, is more and more. I will blog here about the investments Marieke and I make with Altha, our investment company and my advisory work, when … Read more
