# joost.blog

> Joost de Valk's personal blog about SEO, WordPress, the open web, AI, and building things.

## Pages

- [About Joost de Valk · Joost.blog](https://joost.blog/about-me/): Internet entrepreneur, founder of Yoast, WordPress contributor, and digital marketing consultant from the Netherlands.
- [Making WordPress plugins agent-ready · Joost.blog](https://joost.blog/agent-ready-plugins/): In my last post, I discussed why a design system is the “visual rail” AI needs. But the “Architect” I’ve been describing doesn’t just care about how a site look
- [AI optimization is replaying early SEO, just faster · Joost.blog](https://joost.blog/ai-optimization-is-replaying-early-seo-just-faster/): If you were around for early SEO, the current AI-content wave should feel familiar. The difference is speed: what used to take years now takes weeks.
- [Ask Joost: AI-powered answers from my blog · Joost.blog](https://joost.blog/ai-powered-answers-ask-joost/): I built an AI-powered Q&A feature that lets you ask questions about anything I've written. Here's how it works, and why I built it on Cloudflare Workers AI.
- [Quix with AlfredApp · Joost.blog](https://joost.blog/alfred-quix/)
- [Ask · Joost.blog](https://joost.blog/ask-joost/): Ask a question about SEO, WordPress, open source, or the web and get an AI-powered answer grounded in Joost de Valk's posts and videos.
- [Astro SEO: the definitive guide · Joost.blog](https://joost.blog/astro-seo-complete-guide/): Eighteen years after 'WordPress SEO: the definitive guide,' here's the Astro version — the full SEO stack for 2026, from JSON-LD to agent discovery.
- [Automatically convert WebP files to PNG · Joost.blog](https://joost.blog/automatically-convert-webp-files-to-png/): I love CloudFlare. It makes websites lots faster. One of the things it does is change PNG files to WebP automatically when your browser (f.i. Google Chrome) sup
- [Building an Autonomous Feedback Agent · Joost.blog](https://joost.blog/autonomous-feedback-agent/): What if your users could submit a bug report and have a pull request ready for review before you’ve even seen the ticket? That’s what we built for Rondo Club, a
- [Blog · Joost.blog](https://joost.blog/blog/): Articles, essays, and opinions by Joost de Valk on WordPress, SEO, open source, AI, and the future of the open web.
- [Blogging about not SEO · Joost.blog](https://joost.blog/blogging-about-not-seo/): I’ve been wanting to do this for a while: blogging for fun, on a domain separate from Yoast.com. Blogging about stuff I do outside of Yoast, which, surprisingly
- [Build websites like it’s 2005 (and win in 2025) · Joost.blog](https://joost.blog/build-websites-like-2005/): Last week was a whirlwind, first diving deep into AI and WordPress while working with the WP CLI as MCP host team at Cloudfest, then heading off to SMX Munich f
- [Building a trusted web, step 1. · Joost.blog](https://joost.blog/building-a-trusted-web-step-1/): One of the biggest long-term trust problems of the web is reliably figuring out who published something first. Who was first has deep implications for ownership
- [AI · Joost.blog](https://joost.blog/category/ai/): Articles by Joost de Valk in the AI category — SEO, WordPress, open source, AI, and the open web.
- [Development · Joost.blog](https://joost.blog/category/development/): Articles by Joost de Valk in the Development category — SEO, WordPress, open source, AI, and the open web.
- [Market Share Analysis · Joost.blog](https://joost.blog/category/market-share-analysis/): Articles by Joost de Valk in the Market Share Analysis category — SEO, WordPress, open source, AI, and the open web.
- [Open Source · Joost.blog](https://joost.blog/category/open-source/): Articles by Joost de Valk in the Open Source category — SEO, WordPress, open source, AI, and the open web.
- [Personal stuff · Joost.blog](https://joost.blog/category/personal-stuff/): Articles by Joost de Valk in the Personal stuff category — SEO, WordPress, open source, AI, and the open web.
- [Post from Joost · Joost.blog](https://joost.blog/category/post-from-joost/): Articles by Joost de Valk in the Post from Joost category — SEO, WordPress, open source, AI, and the open web.
- [Productivity hacks · Joost.blog](https://joost.blog/category/productivity-hacks/): Articles by Joost de Valk in the Productivity hacks category — SEO, WordPress, open source, AI, and the open web.
- [SEO · Joost.blog](https://joost.blog/category/seo/): Articles by Joost de Valk in the SEO category — SEO, WordPress, open source, AI, and the open web.
- [Short · Joost.blog](https://joost.blog/category/short/): Articles by Joost de Valk in the Short category — SEO, WordPress, open source, AI, and the open web.
- [Travel · Joost.blog](https://joost.blog/category/travel/): Articles by Joost de Valk in the Travel category — SEO, WordPress, open source, AI, and the open web.
- [WordPress · Joost.blog](https://joost.blog/category/wordpress/): Articles by Joost de Valk in the WordPress category — SEO, WordPress, open source, AI, and the open web.
- [Yoast · Joost.blog](https://joost.blog/category/yoast/): Articles by Joost de Valk in the Yoast category — SEO, WordPress, open source, AI, and the open web.
- [Cleaning up WordPress option clutter · Joost.blog](https://joost.blog/cleaning-up-wordpress-option-clutter/): Note: this plugin has received a ton of updates since its inception. It’s now been moved to Progress Planner, where the team there (including myself) are develo
- [Clickable WhatsApp links · Joost.blog](https://joost.blog/clickable-whatsapp-links/): The simple things make life easy. One of them is WhatsApp. And more specifically: customer service through WhatsApp. I love it when companies offer WhatsApp sup
- [CMS Market Share · Joost.blog](https://joost.blog/cms-market-share/): Monthly CMS market share data based on the HTTP Archive — WordPress, Shopify, Wix, Squarespace, and more, tracked over time.
- [CMS market share June 2024 commentary · Joost.blog](https://joost.blog/cms-market-share-june-2024-commentary/): This commentary focuses on the data found in my monthly CMS market share report, which is generated automatically every month. This is the first time I’m writin
- [CMS Market share measured “right” · Joost.blog](https://joost.blog/cms-market-share-measured-right/): Today, I’m introducing a new CMS market share report on this site based on the HTTP Archive’s dataset. This report will be updated – automatically – every month
- [CMS Usage Statistics · Joost.blog](https://joost.blog/cms-usage/): Monthly usage statistics for 343 content management systems, tracking millions of websites worldwide.
- [Code · Joost.blog](https://joost.blog/code/): Code projects, WordPress plugins, and other software I've built and maintain.
- [Comment policy · Joost.blog](https://joost.blog/comment-policy/)
- [Contact · Joost.blog](https://joost.blog/contact-me/): Get in touch with Joost de Valk — via the contact form, Slack, social media, or postal mail.
- [Google’s agentic future leaves WordPress behind · Joost.blog](https://joost.blog/deafening-silence-google-wordpress-agentic/): Google just announced a massive shift in how the internet shops, and the biggest platform on the web wasn’t even in the room.
- [Defending the open web is not enough · Joost.blog](https://joost.blog/defending-open-web-not-enough/): Anil Dash calls it the endgame for the open web. The collapse has already started. The question isn't how to protect it, but what to build next.
- [Democratizing publishing · Joost.blog](https://joost.blog/democratizing-publishing/): Matt blogged, in response to a question asked at WordCamp US: what does “democratizing publishing” mean to you? His answer:
- [Designing plugins to be uninstalled · Joost.blog](https://joost.blog/designing-plugins-to-be-uninstalled/): I feel a particular class of plugins in the WordPress world should be more prominent. Plugins that help you do something, which you then delete when you’re done
- [Do you need a CMS? · Joost.blog](https://joost.blog/do-you-need-a-cms/): For twenty years, wanting a website meant needing a CMS. That's no longer true. The real question people ask now is simpler: how do I get my content on the web?
- [Docusign to Documenso · Joost.blog](https://joost.blog/docusign-to-documenso/): In my quest to move most of my SaaS services to self-hosted open-source software, I’ve taken on the next step: our document signing infrastructure. Everyone see
- [Elementor: WordPress’ secret growth driver? · Joost.blog](https://joost.blog/elementor-wordpress-secret-growth-driver/): Is Elementor the secret behind WordPress’ growth in the last years? We know from my CMS market share analysis that WordPress has been growing fast. Could it be
- [Embedded playground · Joost.blog](https://joost.blog/embedded-playground/)
- [EmDash: a CMS built for 2026 · Joost.blog](https://joost.blog/emdash-cms/): Cloudflare launched EmDash, a CMS designed for AI-native development. Agent-first tooling, sandboxed plugins, edge deployment. Analysis from Joost de Valk.
- [FAIR, WordPress, and Knowing When to Stop · Joost.blog](https://joost.blog/fair-wordpress-and-knowing-when-to-stop/): Over the past year, we, Karim & Joost, have written and talked extensively about the challenges facing WordPress. We’ve been critical. At times, very critical.
- [GitHub Actions to keep your WordPress plugin healthy · Joost.blog](https://joost.blog/github-actions-wordpress/): I absolutely love GitHub Actions and have been using them more and more for several purposes. As I’ve seen on some of the GitHub repositories I’ve been looking
- [Good-looking GitHub profile pages · Joost.blog](https://joost.blog/good-looking-github-profile-pages/): After my blog post about healthy GitHub repositories, I learned that many people didn’t know how to create .github repositories and what you can do with those.
- [Google’s robots changes, the web & the law · Joost.blog](https://joost.blog/googles-robots-changes-the-web-the-law/): Google announced a few days ago that they would change the way rel="nofollow" works for them. They would start treating nofollow as a “hint” instead of a “direc
- [Gravity Forms notification routing with a lookup table · Joost.blog](https://joost.blog/gravity-forms-notification-routing-with-a-lookup-table/): I had a need for complex routing of notification messages in Gravity Forms. The email could, depending on a dropdown field, go to some 50-60 different recipient
- [Gutenberg and Yoast SEO · Joost.blog](https://joost.blog/gutenberg-and-yoast-seo/): I’m typing this as I sit in Track 1 of WordCamp Europe in Paris. Matt Mullenweg just announced Gutenberg as a plugin is available, so I installed it on here and
- [Why healthy doubt beats AI confidence theater · Joost.blog](https://joost.blog/healthy-doubt/): AI will confidently sign off on anything. The question is whether you will too.
- [How to create a healthy GitHub repository · Joost.blog](https://joost.blog/healthy-github-repository/): As a result of investing in a fair few companies and getting a lot more requests to invest, I look at GitHub repositories a lot. I often run into GitHub reposit
- [HelpScout to Freescout · Joost.blog](https://joost.blog/helpscout-to-freescout/): Everyone uses a lot of SaaS applications to manage their day-to-day business. So much that the cost of it becomes prohibitive. I’ve decided that I’m going to tr
- [How to get week numbers in your Mac menu bar · Joost.blog](https://joost.blog/how-to-get-week-numbers-in-your-mac-menu-bar/): This post explains how to get the week number in your Mac’s menu bar. Simple enough, right? At some point, as you start planning ahead in basically anything, yo
- [Joost de Valk - Internet entrepreneur · Joost.blog](https://joost.blog/): Joost de Valk - internet entrepreneur, founder of Yoast, investor at Emilia Capital
- [Innovation in WordPress: a look at plugin development · Joost.blog](https://joost.blog/innovation-in-wordpress/): Recent observations have highlighted a significant surge in new plugin submissions to the WordPress repository, as noted in this post. We also know that Automat
- [Introducing a new plugin: Progress Planner · Joost.blog](https://joost.blog/introducing-a-new-plugin-progress-planner/): Ever since Marieke and I left Yoast, we’ve considered building a new WordPress product. We love working on something that people can use—something that will imp
- [Karen Sparck Jones · Joost.blog](https://joost.blog/karen-sparck-jones/): A brief tribute to Karen Spärck Jones — computer scientist, IDF inventor, and the woman who said computing was too important to leave to men.
- [Leading marketing & communication for WordPress · Joost.blog](https://joost.blog/leading-marketing-communication-for-wordpress/): Last week I was appointed Marketing & Communications Lead of WordPress. I think WordPress is one of the most essential platforms on the web and I’m really proud
- [My WordPress take on Markdown for Agents · Joost.blog](https://joost.blog/markdown-alternate/): Today, Cloudflare announced Markdown for Agents, a feature that automatically converts HTML to markdown at the edge when AI agents request it. Reading their ann
- [Marketing WordPress – first steps · Joost.blog](https://joost.blog/marketing-wordpress-first-steps/): I’ve had the question a few times now of what I’ve been up to since I got appointed lead marketing for WordPress. The first few weeks have been busy, but very i
- [Multi-currency awesomeness with EDD & Cloudflare · Joost.blog](https://joost.blog/multi-currency-awesomeness-with-edd-cloudflare/): We’re getting ready at Emilia Projects (which is the “run our own projects part” of Emilia Capital) to sell our first plugin, the Pro version of Fewer Tags. We
- [Transitioning to a new role at Yoast · Joost.blog](https://joost.blog/new-role-at-yoast/): At the end of this month, I will transition to a different role at Yoast. No, I will not leave Yoast. But, I am going to pursue some other dreams outside of Yoa
- [Share Obsidian links that actually work everywhere · Joost.blog](https://joost.blog/obsidian-agent-links/): I’ve been playing with OpenClaw a lot, and I’m using Obsidian intensely with it. All my processes and even my OpenClaw’s core files live in my Obsidian vault. I
- [Optimize crawling, for the environment · Joost.blog](https://joost.blog/optimize-crawling-for-the-environment/): Search engines rely on spiders / bots to crawl the web and find (new) content. Every time they find a URL, they crawl it and if it’s interesting to them, they’l
- [Optimize crawling: let’s turn things around! · Joost.blog](https://joost.blog/optimize-crawling-lets-turn-things-around/): I wrote about crawl optimization last week, mostly about getting stuff that you don’t want crawled to not be crawled. There’s more to say about that, and I will
- [Organize your screenshots on MacOS · Joost.blog](https://joost.blog/organize-screenshots-macos/): MacOS has great built-in screenshot functionality. The problem is that, by default, it saves screenshots to your Desktop, which in my case turned my Desktop int
- [A new path forward for WordPress, and for the open web · Joost.blog](https://joost.blog/path-forward-for-wordpress/): In December, I wrote about the state of leadership in the WordPress ecosystem. I shared how too much power rests with one person, and how the lack of transparen
- [The people behind the WordPress platform · Joost.blog](https://joost.blog/people-behind-the-platform/): By Marieke van de Rakt and Joost de Valk — on the volunteers who keep WordPress alive and what their work means for the platform.
- [Playground Blueprint Builder · Joost.blog](https://joost.blog/playground-blueprint-builder/): I have been playing with the WordPress Playground a lot. As I did, I wanted a way to quickly make a copy of an existing site to a new Playground. It seems an id
- [Plugin demos with the WordPress playground · Joost.blog](https://joost.blog/plugin-demos-with-the-wordpress-playground/): For years, plugin developers have been looking for ways to demo their plugins to users. Users don’t read readme.txt files or plugin pages on WordPress.org. They
- [How to deal with plugin security issues · Joost.blog](https://joost.blog/plugin-security-issues/): Dealing with security issues for your WordPress plugin can be hard and even a bit scary, certainly when it’s happening to you for the first time. In this post I
- [A right-click / contextmenu logo popover · Joost.blog](https://joost.blog/popover-contextmenu/): I always like it when I right-click a logo on a website because I need to get the logo, and the site’s designer has thought about this. If you right-click on th
- [Privacy policy · Joost.blog](https://joost.blog/privacy-policy/)
- [Redirect-By HTTP headers · Joost.blog](https://joost.blog/redirect-by-http-headers/): One of the things one runs into when you’re doing large migrations (between domains, or within a domain) is that you run into redirects that go “wrong”. A syste
- [Plugin Stats · Joost.blog](https://joost.blog/research/plugin-stats/): Active installs and download numbers for WordPress plugins, pulled from the WordPress.org plugin directory and visualized over time.
- [Research: WordPress publications misuse tags · Joost.blog](https://joost.blog/research-wordpress-publications-misuse-tags/): This post was migrated to this site in January 2025 when we took down the Fewer Tags project site.
- [Code copyright is dead, long live the Architect · Joost.blog](https://joost.blog/rise-architect/): We are witnessing a strange paradox in software development. Thanks to AI code generation, more open source code is being created today than ever before. Yet, s
- [Saying goodbye to Marieke at Yoast · Joost.blog](https://joost.blog/saying-goodbye-to-marieke-at-yoast/): Last Friday (June 23rd 2023) we had Marieke‘s goodbye party from Yoast. With that, we’ve both completely stepped out at both Yoast and Newfold Digital, and can
- [Search · Joost.blog](https://joost.blog/search/): Search all blog posts, videos, and pages on Joost.blog — covering SEO, WordPress, open source, AI, and the open web.
- [How I made my skills update themselves · Joost.blog](https://joost.blog/self-updating-agent-skills/): Skills install as loose folders with no package manager. Here's a pattern that makes each skill check for updates — and install them — when you invoke it.
- [Shipping pieces of the machine-readable web · Joost.blog](https://joost.blog/seo-graph/): I built a piece of the machine-readable web — seo-graph, a schema.org JSON-LD graph engine that now powers four sites and a CMS plugin.
- [Social & Schema images: naming considerations · Joost.blog](https://joost.blog/social-schema-images-naming-considerations/): I’ve been playing a lot with Schema and Social images recently and one thing has become clear: we need better naming of these images and we should probably impr
- [Standards don't prove themselves · Joost.blog](https://joost.blog/standards-dont-prove-themselves/): The SEO Framework analyzed 180,000 AI bot requests and found zero llms.txt lookups. Their conclusion: not worth implementing. Here's what they missed.
- [Stepping “down” at Yoast · Joost.blog](https://joost.blog/stepping-down-at-yoast/): Today we’ve announced that Marieke is the new CEO at Yoast, and I’m stepping down. With me recently stepping up as Marketing & Communications Lead for WordPress
- [The Tailwind paradox: the high price of “enough” · Joost.blog](https://joost.blog/tailwind-paradox/): The news hit the developer community like a cold bucket of water. Adam Wathan, the creator of Tailwind CSS, recently announced that he had to lay off 75% of his
- [After WCUS 2018: WordPress & Gutenberg FAQ · Joost.blog](https://joost.blog/the-after-wcus-wordpress-gutenberg-faq/): I just came back from WordCamp US in Nashville, which was awesome. In this post I want to address some of the questions I’ve had a couple of times. So here we g
- [Transparency, Contribution, and the Future of WordPress · Joost.blog](https://joost.blog/transparency-contribution-and-the-future-of-wordpress/): When we sold Yoast to Newfold in 2021, I quickly learned we had been incredibly naive. While at Yoast, I hadn’t realized how many deals were made between big co
- [Traveling to Peru · Joost.blog](https://joost.blog/traveling-to-peru/): At the end of April, beginning of May, 2019, Marieke and I visited Peru with our kids. The main reason for going to Peru was to attend the wedding of two of our
- [The unintended consequences of making SEO “for everyone” · Joost.blog](https://joost.blog/unintended-consequences-seo-for-everyone/): At Yoast, we had one mission: make SEO easier. For a long time, SEO for everyone was Yoast’s tagline, and we meant it. We helped millions of people optimize the
- [Can I safely use AVIF or WebP share images? · Joost.blog](https://joost.blog/use-avif-webp-share-images/): AVIF and WebP are efficient image storage formats. They are smaller than their predecessors, PNG, JPG, and GIF. This leads to smaller images, which means faster
- [Why WordPress needs a design system now · Joost.blog](https://joost.blog/vibe-coding-trap-design-system/): In my last post, I argued that WordPress needs to become a “Base AI”: a structured foundation that AI can understand and build upon. Before that, I wrote about
- [10 years of Yoast · Joost.blog](https://joost.blog/videos/10-years-of-yoast/): YoastCon presentation where Joost de Valk reflects on ten years of Yoast, its "SEO for Everyone" mission, and how the company operationalizes that vision.
- [AI, SEO, and marketing a new category · Joost.blog](https://joost.blog/videos/ai-seo-and-automation-how-to-start-marketing-a-new-product-category-interview-with-joost-de-valk/): AI, SEO, and Automation: How to start marketing a new product category? Interview with Joost de Valk
- [AnyoneCanWP Hackathon keynote · Joost.blog](https://joost.blog/videos/anyonecanwp-hackathon-keynote-by-joost-de-valk-from-yoast-seo-and-emilia-capital/): AnyoneCanWP Hackathon Keynote by Joost de Valk from Yoast SEO and Emilia Capital
- [AWP Gutenberg Interview Series with Joost de Valk · Joost.blog](https://joost.blog/videos/awp-gutenberg-interview-series-with-joost-de-valk/): First in a four-part February 2018 series on the upcoming block-based Gutenberg editor for WordPress 5.0, in conversation with Joost de Valk.
- [Eclipsing 33% of the web with Yoast · Joost.blog](https://joost.blog/videos/eclipsing-33-of-the-web-joost-de-valk-yoast-and-wordpress/): Joe Howard and Joost de Valk discuss SEO, WordPress, the story behind Yoast, and WordPress growth on the WPMRR podcast.
- [Fixing WordPress supply chain security · Joost.blog](https://joost.blog/videos/fixing-wordpress-biggest-problem-supply-chain-security-karim-marucchi-joost-de-valk/): Fixing WordPress’ Biggest Problem - Supply Chain Security | Karim Marucchi, Joost de Valk
- [Growing a multi-million dollar plugin business · Joost.blog](https://joost.blog/videos/growing-a-multi-million-dollar-business-with-a-plugin/): Joost de Valk,Marieke van de Rakt: Growing a Multi-Million Dollar Business with a WordPress plugin
- [Improve the environment. Start with your website! · Joost.blog](https://joost.blog/videos/improve-the-environment-start-with-your-website/): Your website runs on a server that uses power. Making your site more efficient reduces power consumption and improves user experience at the same time.
- [Videos · Joost.blog](https://joost.blog/videos/): Video presentations, podcasts, keynotes, and interviews by Joost de Valk on WordPress, SEO, open source, and the web.
- [Interview with Joost De Valk · Joost.blog](https://joost.blog/videos/interview-with-joost-de-valk/): A short snippet from The Recipe for SEO Success podcast interview with Joost de Valk of Yoast, covering SEO and WordPress.
- [Investing in open source and the web · Joost.blog](https://joost.blog/videos/joost-de-valk-ceo-of-emilia-capital-on-open-source-and-investing-in-the-future-of-the-web-e61/): Joost de Valk, CEO of Emilia Capital, on Open Source and Investing in the Future of the Web | E61
- [Yoast SEO founder on Search Talk Live · Joost.blog](https://joost.blog/videos/joost-de-valk-founder-and-ceo-of-yoast-seo-plugin-for-wordpress-search-talk-live/): Joost de Valk founder and CEO of Yoast SEO Plugin for WordPress - Search Talk Live
- [Joost de Valk: Holistic SEO · Joost.blog](https://joost.blog/videos/joost-de-valk-holistic-seo/): Joost explains holistic SEO: why great rankings require not just technical fixes but content people actually want to share and read.
- [Founding Yoast, SEO guide, and the AI threat · Joost.blog](https://joost.blog/videos/joost-de-valk-how-i-founded-yoast-the-ultimate-guide-to-seo-the-threat-of-ai-e1000/): Joost de Valk: How I Founded Yoast; The Ultimate Guide to SEO; The Threat of AI | E1000
- [Joost de Valk: Making sure your content is found · Joost.blog](https://joost.blog/videos/joost-de-valk-making-sure-your-content-is-found/): Joost's 2010 WordCamp Bulgaria talk on the SEO fundamentals for making sure your content gets discovered by search engines and readers.
- [Making sure your content is found (2020) · Joost.blog](https://joost.blog/videos/joost-de-valk-making-sure-your-content-is-found-2020-edition/): Ten years after his first WordCamp Bulgaria talk, Joost returns with the same topic and wildly improved, modern suggestions for getting content found.
- [Building Yoast and life after the plugin · Joost.blog](https://joost.blog/videos/joost-de-valk-on-building-yoast-seo-open-source-curiosity-and-life-after-the-plugin/): Joost de Valk on Building Yoast SEO, Open Source Curiosity, and Life After The Plugin
- [Improving the web, schema, and CMS market · Joost.blog](https://joost.blog/videos/joost-de-valk-on-improving-the-web-schema-and-the-cms-market/): A Tech Bound podcast conversation with Joost de Valk on the importance of schema for the web, the CMS landscape, and SEO fitness.
- [The impact of AI on SEO · Joost.blog](https://joost.blog/videos/joost-de-valk-on-the-impact-of-ai-on-search-engine-optimization-trusted-web-podcast-s3e3/): Joost de Valk on the impact of AI on Search Engine Optimization | Trusted Web Podcast S3E3
- [Raising funds in bootstrapping ecosystems · Joost.blog](https://joost.blog/videos/joost-de-valk-on-the-power-of-raising-funds-in-bootstrapping-ecosystems/): Joost de Valk on the Power of Raising Funds In Bootstrapping Ecosystems
- [Technical SEO for your WordPress business · Joost.blog](https://joost.blog/videos/joost-de-valk-technical-seo-to-grow-your-wordpress-business/): A talk for developers building websites: how technical SEO helps your clients rank better on Google and grows your WordPress business.
- [Joost de Valk: The Devastating Power of Defaults · Joost.blog](https://joost.blog/videos/joost-de-valk-the-devastating-power-of-defaults/): Why the defaults your plugin or theme ships with matter enormously, and how thoughtful backend defaults shape user outcomes more than frontend polish.
- [Joost de Valk: WordPress and SEO in 2016 · Joost.blog](https://joost.blog/videos/joost-de-valk-wordpress-and-seo-in-2016/): A look at how far WordPress SEO has come since Matt Cutts spoke at WordCamp SF in 2007, and what's left to improve on the platform in 2016.
- [Yoast groeit als WordPress groeit · Joost.blog](https://joost.blog/videos/joost-de-valk-yoast-als-wij-willen-groeien-moet-wordpress-groeien/): Joost de Valk (Yoast): "Als wij willen groeien moet Wordpress groeien"
- [A spectacular business fail and lessons learned · Joost.blog](https://joost.blog/videos/joost-de-valk-yoast-on-his-spectacular-business-fail-plus-lessons-learned/): Joost de Valk (Yoast) on His Spectacular Business Fail + Lessons Learned
- [Karim Marucchi and Joost at OSS Summit 2025 · Joost.blog](https://joost.blog/videos/karim-marucchi-and-joost-de-valk-open-source-summit-2025/): Karim Marucchi and Joost de Valk in conversation at Open Source Summit 2025 about the future of WordPress and open source.
- [Rebuilding trust: a FAIR path for WordPress · Joost.blog](https://joost.blog/videos/keynote-rebuilding-trust-a-fair-path-forward-for-wordpress-and-open-source-karim-marucchi-joost-de-valk/): Keynote: Rebuilding Trust: A FAIR Path Forward for WordPress and Open Source | Karim Marucchi & Joost de Valk
- [Beyond SEO: copywriting for professionals · Joost.blog](https://joost.blog/videos/marieke-van-de-rakt-and-joost-de-valk-beyond-seo-copywriting-for-professionals/): Marieke van de Rakt & Joost de Valk: Beyond SEO – Copywriting for professionals
- [Mastering WordPress product branding · Joost.blog](https://joost.blog/videos/mastering-wordpress-product-branding-with-joost-de-valk-wp-product-talk/): Mastering WordPress Product Branding with Joost de Valk | WP Product Talk
- [OMReport.com - Joost de Valk Part 1/2 · Joost.blog](https://joost.blog/videos/omreport-com-joost-de-valk-part-1-2/): Part one of Andre Alpar's OMReport.com interview with Joost de Valk on SEO, WordPress, and the early growth of Yoast.
- [OMReport.com - Joost de Valk Part 2/2 · Joost.blog](https://joost.blog/videos/omreport-com-joost-de-valk-part-2-2/): Part two of Andre Alpar's OMReport.com interview with Joost de Valk on SEO, WordPress, and the early growth of Yoast.
- [Panel: the future of WordPress · Joost.blog](https://joost.blog/videos/panel-discussion-the-future-of-wordpress/): Panel Discussion “The Future of WordPress” with Francesca Marano, Joost de Valk and Sé Reed.
- [SEO secrets on WP Elevation · Joost.blog](https://joost.blog/videos/seo-secrets-with-joost-de-valk-wp-elevation-wordpress-business-podcast-episode-126/): SEO Secrets with Joost de Valk - WP Elevation WordPress Business Podcast - Episode 126
- [SEO with Yoast for TYPO3 · Joost.blog](https://joost.blog/videos/seo-with-yoast-for-typo3-joost-de-valk-yoast-richard-haeser-maxserv/): SEO with Yoast for TYPO3 - Joost de Valk (Yoast) - Richard Haeser (MaxServ)
- [Keynote: Sustainable open source is the future · Joost.blog](https://joost.blog/videos/sustainable-open-source-is-the-future/): WCEU 2024 keynote on why big open source projects are struggling and how to build sustainable business models around them for the long run.
- [Brightest Minds Podcast with Joost de Valk · Joost.blog](https://joost.blog/videos/the-brightest-minds-podcast-episode-2-joost-de-valk-of-seo-yoast/): Kris Jones interviews Yoast SEO founder Joost de Valk on building a plugin used on over 11 million active sites and the future of SEO.
- [The business of open source · Joost.blog](https://joost.blog/videos/the-business-of-open-source/): Joost de Valk and Marieke van de Rakt: Thrive for the future – the business of open source
- [Joost de Valk: The Victory of the Commons · Joost.blog](https://joost.blog/videos/the-victory-of-the-commons/): If your business is built on open source like WordPress, its prosperity is your prosperity. A 2013 WCEU Leiden talk on why contributing back matters.
- [Why timestamping will be good for SEO · Joost.blog](https://joost.blog/videos/why-timestamping-will-be-good-for-seo/): Conversation with Bas, founder of WordProof, on why cryptographic timestamping of content is a valuable signal for search engines and trust online.
- [WordPress SEO & Optimization Strategies · Joost.blog](https://joost.blog/videos/wordpress-seo-and-optimization-strategies/): Joost de Valk's 2009 presentation on SEO and optimization strategies for your WordPress installation, with accompanying slides and notes.
- [Joost De Valk : WordPress SEO in 2019 · Joost.blog](https://joost.blog/videos/wordpress-seo-in-2019/): WordCamp Athens talk on what a WordPress site needs to rank well in 2019, covering the latest updates in SEO practice and tooling.
- [WPCoffeeTalk: Joost de Valk · Joost.blog](https://joost.blog/videos/wpcoffeetalk-joost-de-valk/): Michelle Frechette talks with Joost de Valk on WPCoffeeTalk about his WordPress background, Yoast, Emilia Capital, and the wider WordPress ecosystem.
- [(Why) I’m stepping down from my WordPress marketing role · Joost.blog](https://joost.blog/why-im-stepping-down-from-my-wordpress-marketing-role/): I’m going to step away from my role as Marketing Lead. I consider this mostly a personal failure, both in correctly setting and getting expectations and in fitt
- [WordPress 5.0 needs a different timeline · Joost.blog](https://joost.blog/wordpress-5-0-needs-a-different-timeline/): For the last few months, the WordPress developer community has been moving towards a release of WordPress 5.0. This is the highly anticipated release that will
- [WordPress’ admin UI needs to be better · Joost.blog](https://joost.blog/wordpress-admin-ui-needs-to-be-better/): The WordPress’ admin UI needs to be drastically improved. It should be improved not just for WordPress core itself, but it should implement a simple and clearly
- [WordPress: the smart architectural base for AI · Joost.blog](https://joost.blog/wordpress-architecture-base-ai/): In my previous post, I discussed the demise of code copyright and mentioned what Dries referred to as the generalization tax. This had me thinking more about wh
- [WordPress comments, cookies and caching · Joost.blog](https://joost.blog/wordpress-comment-cookies-and-caching/): This post explains how WordPress uses comment cookies and why that is detrimental to your site’s caching. It then shows you how to fix this.
- [Breaking the Status Quo · Joost.blog](https://joost.blog/wordpress-leadership/): WordPress is at a crossroads, now even more clearly then when I wrote my previous post on WordPress’s roadmap. I had very much intended to leave this topic alon
- [WordPress’ market share is shrinking · Joost.blog](https://joost.blog/wordpress-market-share-shrinking/): There’s no more denying it: if you look at W3Techs CMS market share numbers, WordPress’ market share is shrinking, losing 0.4% market share since February. I do
- [WordPress needs more dev-rel · Joost.blog](https://joost.blog/wordpress-needs-more-dev-rel/): The WordPress ecosystem is very good at talking to each other. We do so on platforms like the official WordPress Slack, Post Status, Twitter, and many other pla
- [WordPress needs to refactor, not redecorate · Joost.blog](https://joost.blog/wordpress-refactor-not-redecorate/): WordPress's deepest problems are architectural, not cosmetic. Responses to EmDash from Mullenweg, Luehrsen, and Coords show what must change.
- [WordPress, and what should be on its roadmap · Joost.blog](https://joost.blog/wordpress-roadmap/): I was reading Hendrik Luehrsen’s excellent post “WordPress isn’t WordPress anymore“, and I decided I had to write more about this. I recently spoke at WordCamp
- [Yoast joins Newfold · Joost.blog](https://joost.blog/yoast-joins-newfold/): Today we announced that Yoast will join Newfold Digital. Marieke and myself, as well as Omar, Chaya and Thijs have sold our shares. We will, however, all remain