About Me

Hi! I’m Joost de Valk, an internet entrepreneur from Wijchen, the Netherlands. I’m the founder of Yoast, where I’m currently the Chief Product Officer. I have a long history in digital marketing as well as WordPress. My wife and partner in crime Marieke (who’s the CEO at Yoast) and I invest in some companies through our company Altha.

I founded Yoast in 2010, after working in several different companies as a digital marketing consultant. The Yoast SEO plugin, that I started as a hobby, became its main product and we currently employ 120+ people. Approximately 100 of those 120+ are based in Wijchen, the Netherlands, our hometown.

My wife and partner in crime Marieke (who’s the CEO at Yoast) and I invest in some companies through our company Altha. Marieke and I have four children together.

Find me elsewhere

I’m the host of the bi-weekly Yoast SEO podcast, where I talk with industry experts about SEO & digital marketing. I also run a monthly SEO news webinar with my colleague Jono Alderson.

Products I work on

As chief product at Yoast, I spend most of my time looking at how we can improve our products. Some of the products I work on:

Screenshot of a Google search result for "Yoast SEO", showing Yoast SEO with 27,000+ ratings for an average of 4.9 out of 5.

Yoast SEO

Yoast SEO is the most used SEO plugin for WordPress. With automatic XML sitemaps, the most sophisticated Schema API and lots and lots of technical SEO optimizations inside, your site deserves nothing less.

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I spend about a day a week on WordPress core, as the executive sponsor for Yoast’s WordPress core team. Our team works on all aspects of WordPress, from WordPress core, to themes, to accessibility and of course, SEO.

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I’m an investor in and advisor for WordProof. The WordProof Timestamp Ecosystem empowers internet users and content creators with the tools to build a safer and more trustworthy internet. We’re building a trusted web, together!