Joost de Valk

Hi! I’m Joost de Valk. I’m the founder of Yoast, where I’m currently the Chief Product Officer. I have a long history in digital marketing, which I use to advise some other companies. My wife and partner in crime Marieke (who’s the CEO at Yoast) and I invest in some companies through our company Altha.

Products I work on

As chief product at Yoast, I spend most of my time looking at how we can improve our products. Some of the products I work on:

Yoast SEO

Yoast SEO is the most used SEO plugin for WordPress. With automatic XML sitemaps, the most sophisticated Schema API and lots and lots of technical SEO optimizations inside, your site deserves nothing less.

Screenshot of a Google search result for "Yoast SEO", showing Yoast SEO with 27,000+ ratings for an average of 4.9 out of 5.


Yoast SEO Academy

I work with our Academy team to make courses about SEO and WordPress. In these courses we teach people everything they need to make a good site: the basics of SEO, how to use WordPress, and much more.


Yoast WooCommerce SEO

WooCommerce is the largest open source e-commerce platform, built entirely upon WordPress. Because it’s built upon WordPress it’s only logical that Yoast SEO integrates with WooCommerce as well. To make Yoast SEO & WooCommerce work well together we have a specific add-on: Yoast WooCommerce SEO.

One of the major functions of this add-on is to improve the Schema output of WooCommerce. By making the Schema better, Google understands your products better and it thus helps you boost your rankings for your shop.