SECTION I WRITING · ARTICLES · OPINIONS EST. 2017

The Archive.

On WordPress, SEO, open source, AI, and the future of the web.

90 Articles · 2017–2026 · ~7h Reading

90 Articles

No. 087 · Featured Article · May 29, 2026 · 4 min read

Fixing the plumbing of the web

I shipped specification.website, a platform-agnostic specification of what every good website should ship. Because two recent PRs taught me that patches fix one platform at a time, and the open web has no shared target.

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2026

31 Articles

90 06·04 Strategy A new home for Progress Planner, and for us 3 min 89 06·03 Open Source Lovable should sponsor TanStack 4 min 88 06·02 AI Block the abuse, not the future 3 min 87 05·29 SEO Fixing the plumbing of the web 4 min 86 05·24 Open Source Open Source First is right, but not enough. 6 min 85 05·22 Development Agent-ready by design 10 min 84 05·21 AI What's a visitor in the age of AI? 6 min 83 05·11 SEO FAQ schema died twice. The fix is FAQSection. 6 min 82 05·09 Personal stuff Vol. XV: out with the AI slop 4 min 81 05·08 WordPress If WordPress gets CPTs in Core, we also need custom fields 6 min 80 05·06 SEO The missing guide to SEO domain migrations 23 min 79 05·04 Development What agent-ready looks like for a static blog 12 min 78 04·24 Open Source The agency case for open source 29 min 77 04·22 Development Dropping Astro's ClientRouter for web standards 6 min 76 04·14 Development How I made my skills update themselves 3 min 75 04·13 SEO Standards don't prove themselves 7 min 74 04·12 SEO Astro SEO: the definitive guide. 15 min 73 04·10 Development SEO-graph - for the machine-readable web 6 min 72 04·07 Open Source Defending the open web is not enough 9 min 71 04·03 WordPress WordPress needs to refactor, not redecorate 9 min 70 04·01 AI EmDash: a CMS built for 2026 6 min 69 03·26 Development Ask Joost: AI-powered answers from my blog 6 min 68 03·21 AI Do you need a CMS? 4 min 67 03·11 SEO AI optimization is replaying early SEO, just faster 4 min 66 02·26 WordPress FAIR, WordPress, and Knowing When to Stop 6 min 65 02·25 Development Share Obsidian links that actually work everywhere 2 min 64 02·21 AI Why healthy doubt beats AI confidence theater 6 min 63 02·14 Development Building an Autonomous Feedback Agent 8 min 62 02·12 Development Great minds think alike? My WordPress take on Markdown for Agents 3 min 61 01·12 Open Source The silence is deafening: Google’s “agentic” future leaves the WordPress economy behind 3 min 60 01·11 Development The Tailwind paradox: the high price of “enough” 4 min

2025

10 Articles

59 12·24 Development From installation to integration: Making plugins “agent-ready” 3 min 58 12·23 Development Vibe coding is a trap: why WordPress needs a design system now 3 min 57 12·22 Development The generalization tax: why WordPress is still the smart architectural base 3 min 56 12·21 Development The death of Code Copyright (and the rise of the Architect) 4 min 55 06·06 WordPress A new path forward for WordPress, and for the open web 4 min 54 06·05 WordPress Innovation in WordPress: a look at plugin development 8 min 53 04·22 SEO The unintended consequences of making SEO “for everyone” 4 min 52 03·26 SEO Build websites like it’s 2005 (and win in 2025) 3 min 51 03·13 SEO Redirect-By HTTP headers 2 min 50 01·01 WordPress WordPress comments, cookies and caching 6 min

2024

18 Articles

49 12·20 WordPress Breaking the Status Quo 7 min 48 12·12 WordPress WordPress, and what should be on its roadmap 7 min 47 12·04 Research Can I safely use AVIF or WebP share images? 3 min 46 10·31 Open Source The People Behind the Platform: How WordPress’s Community Drives its Success 5 min 45 09·26 WordPress Transparency, Contribution, and the Future of WordPress 5 min 43 07·02 Research CMS market share June 2024 commentary 3 min 44 07·02 Research CMS Market share measured “right” 3 min 42 06·07 WordPress Introducing a new plugin: Progress Planner 3 min 41 05·27 Development A right-click / contextmenu logo popover 2 min 40 03·15 Open Source Docusign to Documenso 3 min 39 03·07 Open Source HelpScout to Freescout 4 min 38 03·06 WordPress Playground Blueprint Builder 1 min 37 02·29 Development Cleaning up WordPress option clutter 3 min 36 02·02 WordPress Designing plugins to be uninstalled 2 min 35 01·30 WordPress Research: WordPress publications misuse tags 8 min 34 01·26 WordPress Multi-currency awesomeness with EDD & Cloudflare 3 min 33 01·23 Development GitHub Actions to keep your WordPress plugin healthy 4 min 32 01·01 WordPress WordPress needs more dev-rel 2 min

2023

8 Articles

31 12·30 Development Clickable WhatsApp links 2 min 30 12·20 Development Good-looking GitHub profile pages 3 min 29 12·19 Development How to create a healthy GitHub repository 4 min 28 12·14 WordPress Plugin demos with the WordPress playground 2 min 27 06·26 Yoast Saying goodbye to Marieke at Yoast 4 min 26 04·11 WordPress How to deal with plugin security issues 6 min 25 02·16 WordPress Gravity Forms notification routing with a lookup table 5 min 24 01·25 WordPress WordPress’ admin UI needs to be better 3 min

2022

5 Articles

23 07·06 SEO Social & Schema images: naming considerations 3 min 22 06·02 SEO Optimize crawling: let’s turn things around! 4 min 21 05·24 SEO Optimize crawling, for the environment 6 min 20 05·11 Research WordPress’ market share is shrinking 4 min 19 03·18 Personal stuff Transitioning to a new role at Yoast 2 min

2021

3 Articles

18 12·13 Research Elementor: WordPress’ secret growth driver? 3 min 17 08·12 Yoast Yoast joins Newfold 2 min 16 07·22 Productivity hacks Organize your screenshots on MacOS 2 min

2020

3 Articles

15 10·28 WordPress Building a trusted web, step 1. 2 min 14 04·24 Productivity hacks How to get week numbers in your Mac menu bar 2 min 13 02·08 Productivity hacks Automatically convert WebP files to PNG 2 min

2019

7 Articles

12 09·12 SEO Google’s robots changes, the web & the law 3 min 11 06·17 Travel Traveling to Peru 2 min 10 06·05 WordPress (Why) I’m stepping down from my WordPress marketing role 4 min 9 02·22 WordPress Marketing WordPress – first steps 4 min 8 01·24 Yoast Stepping “down” at Yoast 2 min 7 01·21 Personal stuff Leading marketing & communication for WordPress 5 min 6 01·03 Short Karen Sparck Jones 1 min

2018

3 Articles

5 12·27 WordPress Democratizing publishing 1 min 4 12·12 WordPress After WCUS 2018: WordPress & Gutenberg FAQ 4 min 3 11·06 WordPress WordPress 5.0 needs a different timeline 3 min

2017

2 Articles

2 06·17 WordPress Gutenberg and Yoast SEO 1 min 1 01·14 SEO Blogging about not SEO 1 min