AI optimization is replaying early SEO, just faster
If you were around for early SEO, the current AI-content wave should feel familiar. The difference is speed: what used to take years now takes weeks.
· 5 min read
9 posts in Search Opinion.
The unintended consequences of making SEO “for everyone”
At Yoast, we had one mission: make SEO easier. For a long time, SEO for everyone was Yoast’s tagline, and we meant it. We helped millions of people optimize the
· 4 min read
Build websites like it’s 2005 (and win in 2025)
Last week was a whirlwind, first diving deep into AI and WordPress while working with the WP CLI as MCP host team at Cloudfest, then heading off to SMX Munich f
· 3 min read
Redirect-By HTTP headers
One of the things one runs into when you’re doing large migrations (between domains, or within a domain) is that you run into redirects that go “wrong”. A syste
· 2 min read
Social & Schema images: naming considerations
I’ve been playing a lot with Schema and Social images recently and one thing has become clear: we need better naming of these images and we should probably impr
· 3 min read
Optimize crawling: let’s turn things around!
I wrote about crawl optimization last week, mostly about getting stuff that you don’t want crawled to not be crawled. There’s more to say about that, and I will
· 5 min read
Optimize crawling, for the environment
Search engines rely on spiders / bots to crawl the web and find (new) content. Every time they find a URL, they crawl it and if it’s interesting to them, they’l
· 6 min read
Google’s robots changes, the web & the law
Google announced a few days ago that they would change the way rel="nofollow" works for them. They would start treating nofollow as a “hint” instead of a “direc
· 4 min read
Blogging about not SEO
I’ve been wanting to do this for a while: blogging for fun, on a domain separate from Yoast.com. Blogging about stuff I do outside of Yoast, which, surprisingly
· 1 min read