Blogging about not SEO

I’ve been wanting to do this for a while: blogging for fun, on a domain separate from Yoast.com. Blogging about stuff I do outside of Yoast, which, surprisingly to some people, is more and more. I will blog here about the investments Marieke and I make with Altha, our investment company and my advisory work, when I’m allowed to.

I’ll also use this to vent my political opinions every so often. I like discussion, so, if you do too, I’ll see you in the comments 🙂

Update January 2025: This post was written in 2017, 8 years later, this is still my blog. The only change: Altha was renamed to Emilia Capital a few years ago and became a bit more important when we sold Yoast.

A headshot of Joost de Valk, author.

Joost de Valk

Joost is an internet entrepreneur from Wijchen, the Netherlands. He is an investor at Emilia Capital and actively working on Progress Planner. He's also the founder of Yoast. Joost is married to Marieke, who is also Yoast's former CEO. Marieke and Joost have 4 kids together.

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1 thought on “Blogging about not SEO”

  1. Hopefully we get to see more posts like this. I’m sure you promised yourself at the start of 17′ you would make the time. Let me urge you to ‘blog for fun’ sometime soon. 🙂

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