Category Search Opinion

Social & Schema images: naming considerations

Image showing torn promotional flyers

I’ve been playing a lot with Schema and Social images recently and one thing has become clear: we need better naming of these images and we should probably improve the Schema.org image standards a bit. In this post I want…

Optimize crawling, for the environment

Search engines rely on spiders / bots to crawl the web and find (new) content. Every time they find a URL, they crawl it and if it’s interesting to them, they’ll keep crawling it basically forever. The bigger your site,…

Blogging about not SEO

I’ve been wanting to do this for a while: blogging for fun, on a domain separate from Yoast.com. Blogging about stuff I do outside of Yoast, which, surprisingly to some people, is more and more. I will blog here about…