11 posts in SEO.
The SEO Framework analyzed 180,000 AI bot requests and found zero llms.txt lookups. Their conclusion: not worth implementing. That conclusion reveals a misunderstanding of how web standards work, and a willingness to only pick sides after the debate is settled.
In 2008 I wrote "WordPress SEO: the definitive guide." Eighteen years later, this is the Astro version. The full SEO stack: linked JSON-LD graphs, per-collection sitemaps, auto-generated OG images, IndexNow, schema endpoints for agent discovery, and why keyphrase optimization matters less than you think.
If you were around for early SEO, the current AI-content wave should feel familiar. The difference is speed: what used to take years now takes weeks.
At Yoast, we had one mission: make SEO easier. For a long time, SEO for everyone was Yoast’s tagline, and we meant it. We helped millions of people optimize the
Last week was a whirlwind, first diving deep into AI and WordPress while working with the WP CLI as MCP host team at Cloudfest, then heading off to SMX Munich f
One of the things one runs into when you’re doing large migrations (between domains, or within a domain) is that you run into redirects that go “wrong”. A syste
I’ve been playing a lot with Schema and Social images recently and one thing has become clear: we need better naming of these images and we should probably impr
I wrote about crawl optimization last week, mostly about getting stuff that you don’t want crawled to not be crawled. There’s more to say about that, and I will
Search engines rely on spiders / bots to crawl the web and find (new) content. Every time they find a URL, they crawl it and if it’s interesting to them, they’l
Google announced a few days ago that they would change the way rel="nofollow" works for them. They would start treating nofollow as a “hint” instead of a “direc
I’ve been wanting to do this for a while: blogging for fun, on a domain separate from Yoast.com. Blogging about stuff I do outside of Yoast, which, surprisingly