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10 posts in SEO.

Illustration for: Astro SEO: the definitive guide

Astro SEO: the definitive guide

In 2008 I wrote "WordPress SEO: the definitive guide." Eighteen years later, this is the Astro version. The full SEO stack: linked JSON-LD graphs, per-collection sitemaps, auto-generated OG images, IndexNow, schema endpoints for agent discovery, and why keyphrase optimization matters less than you think.

· 15 min read
Illustration for: Redirect-By HTTP headers

Redirect-By HTTP headers

One of the things one runs into when you’re doing large migrations (between domains, or within a domain) is that you run into redirects that go “wrong”. A syste

· 2 min read
Illustration for: Optimize crawling, for the environment

Optimize crawling, for the environment

Search engines rely on spiders / bots to crawl the web and find (new) content. Every time they find a URL, they crawl it and if it’s interesting to them, they’l

· 6 min read
Illustration for: Google’s robots changes, the web & the law

Google’s robots changes, the web & the law

Google announced a few days ago that they would change the way rel="nofollow" works for them. They would start treating nofollow as a “hint” instead of a “direc

· 4 min read
Illustration for: Blogging about not SEO

Blogging about not SEO

I’ve been wanting to do this for a while: blogging for fun, on a domain separate from Yoast.com. Blogging about stuff I do outside of Yoast, which, surprisingly

· 1 min read
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