This commentary focuses on the data found in my monthly CMS market share report, which is generated automatically every month. This is the first time I’m writing the commentary separately from the data, so I’m still figuring things out, but as I was building this, I had so many interesting tidbits that I wanted to share immediately, but I also really had to finish the code for the report. So, here it is, all these things I noticed:
Table of contents
Squarespace’s advertising works?
Anecdotally, I heard about Squarespace advertising more, so their growth could be due to their advertising. But it could also be something else. Their growth chart shows that whatever it is, it’s working. Note that these effects can rarely be immediate; a site needs to have reasonable traffic to start showing up in this dataset, which normally doesn’t happen a month after launch:
Tistory: a new kid on the block?
I had personally never heard of Tistory before, but it turns out it’s been around for about 18 years, it just only showed up in our measurements. This is a good example of the gaps in all of the data sources. I hope we’ll be able to make this report more comprehensive over time and not run into gaps like these any more.
Woo vs. Shopify vs. more?
For a while, it seemed like the only two real eCommerce contenders were WooCommerce and Shopify. But looking at this data, Wix’s eCommerce offering is actually also growing very rapidly and Squarespace’s Commerce solution is also not to be scoffed at, both only entered the market in 2021:
The individual year-on-year growth rates aren’t too obvious from this chart. But if you calculate them for June 2024 vs. June 2023, they were showing quite a stark difference:
| WooCommerce | 5.6% |
| Shopify | 15.5% |
| Squarespace Commerce | 11.7% |
| Wix eCommerce | 26.9% |
Elementor keeps on growing
One company in the WordPress space feels like it has no limits to it in terms of their growth: Elementor. Their growth chart over the last years can be described as “up and to the right”, with their most recent YoY growth rate at 23.3%:
However, if you look at the number of installs for Yoast and Elementor, it looks like Elementor has surpassed Yoast judging by some of the numbers outed by both companies. However, Yoast is still much bigger in terms of market share judging by this dataset (note we only have data for Yoast SEO as of January 2020):
Adobe is not so lucky
Adobe acquired Magento about 6 years ago, and it seems it’s not been able to make it “work”. Similarly, Adobe Experience Manager, which in my personal opinion is an overpriced solution that lacks some of the most basic functionality to manage a site (particularly on the SEO front), was on a path downwards up until May, although it seems to have recovered a tiny bit in June:
That’s it for this month; I’d love to hear your thoughts and opinions on the data, the new format and questions you may have!
